Signs, Streets, And Storefronts: A History Of Architecture And Graphics Along America's Commercial Corridors
Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.Treu considers "common" architecture and its place-defining business signs as well as influentia...
Hardcover: 400 pages
Publisher: Johns Hopkins University Press (October 30, 2012)
Product Dimensions: 8.5 x 1.1 x 11 inches
Amazon Rank: 588959
Format: PDF ePub fb2 TXT fb2 book
- Martin Treu epub
- Martin Treu books
- 142140494X epub
- Business and Money epub books
- 978-1421404943 pdf
Excellent history of Main Street economic and design considerations. Well researched and documented. As a community consultant, I've recommended it to anyone involved in community appearance or design review. It helps put new issues like LED tech...
e design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia.The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.